A sound product strategy is a must for new affiliate marketers. Ideally, you should choose a niche that you can make money online with and has a lot of product vendors. This will give you a wide selection of products to offer your online community. However, limit yourself to two or three products at a time, so that you become the expert others turn to and trust when reaching for their wallet.
An important step is to get out and talk to prospective publishers and business partners. Do they participate in affiliate programs already? What has the yield been in terms of performance? What are the typical revshares that ad networks are taking? What are typical conversion rates? What would be the incentive for publishers and business partners to promote your products and services?
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations.
What a great review. You’ve certainly done your homework. Based on your research here, there is no reason why anyone who reads it would sign up for SAN without their eyes wide open. Go for it, if you want to chuck away bundles of hard earned cash with very little to show for it and no guarantee for success. So many people enter into these programs with starry eyes and end up getting burned. Affiliate marketing takes time, diligence and hard work. People can be successful with the right training and support that doesn’t cost an arm and a leg. Thanks for your article. It’s going to help in making informed decisions when it comes to the business of affiliate marketing.
Want one more golden rule story? Several years ago we were working with an affiliate network called MarketLeverage and an advertiser stiffed them on a big invoice. We had been promoting the advertiser and MarketLeverage owed us $xx,xxx. MarketLeverage paid us our commissions even though they themselves didn’t get paid. We continued working with them and went on to become their number two affiliate in terms of gross conversions.
If you actually use the product and get results with it, then sharing a case study or your personal experience can be one of the most effective ways of selling those products to your audience. As you build a more responsive list of email subscribers and buyers and your reputation, merchants may offer you “free” samples of e-books or other products.
Several years into starting the company, we decided to take a step back, because, I'm not sure if you're familiar with the whole life cycle development projects of when you're developing a website and then a web based application, it's a lot of work and it's a lot of interaction, a lot of back and forth that you have to have with the customers, and at that time it was really early in the days of the internet and a lot of businesses didn't really understand what it took to put these types of web applications together and were trying to nickel and dime us around every corner.
Arlen: Gotcha. I'm definitely check that out. Yeah, he's a great guy. He knows a lot, him and Neil Patel. So they have a great podcast, and then I'll also take a look at Neil Patel's blog. His blog, very thoughtful blog. He puts a lot into his posts. He used to post a lot more but he's kind of pulled back and focused more on the quality of the content, and yeah. I take a look at that. So those are two things.
(b) Amazon Marks Limited License. Amazon grants to you a non-exclusive, non-transferable, non-sublicensable, non-assignable, revocable right and license to display, publish, and reproduce Amazon Marks that Amazon may provide to you from time to time in connection with Local Associates Program solely for the purpose of marketing Local Associates Products. Amazon reserves all right, title, and interest in and to its Intellectual Property Rights and no title to or ownership of any of Amazon’s Intellectual Property Rights (including with respect to Amazon Marks) is transferred or licensed in connection with this Local Associates Policy. “Intellectual Property Right” means any patent, copyright, trademark, or trade secret right and any other intellectual property or proprietary right in any jurisdiction, including any and all applications, registration and rights of registration, reissues, divisions, continuations, substitutes, renewals, and extensions in respect thereto, and any causes of action related to any violation, infringement or misappropriation thereof. Upon the termination of your participation in the Local Associates Program by Amazon or you, you will immediately cease and discontinue all further use of the Amazon Marks, any and all licenses you have with respect to the Amazon Marks will automatically terminate. You will promptly (within 7 calendar days) stop using and remove or destroy all Amazon Marks and any other materials provided or made available by or on behalf of Amazon to you under this Local Associates Policy.
Good point about reviewing online courses before you promote them to protect your reputation. However, I would like to point out that the level of attention the course creator gives you (the endorser) and what they give to a random customer might be very different. There are so called marketing gurus out there who are extremely skilled at making false promises and not delivering on them. Once they have the endorsement of a few reputed marketers and some ‘lucky’ customers, they can easily get away with ripping other people off with hyped up money making guarantees. I have had a personal experience with this as a customer, but lets not mention names! The point is, when we are promoting someone, we need to do an in-depth due diligence. Only going through their course is not enough. It would be great if there was some kind of a course review site -something like tripadvisor. This is something that the industry really needs – something to make people accountable. A lot of people are losing faith in these online courses. I am staying away from promoting people unless I am very certain of their integrity.