Surprise: Customer loyalty is the key to success. And you can reward your loyal customers by giving them something for free every now and then. Create a “surprise” email that sends an automated email to your best customers that offers a free yearly license to your software for them to use, a gift card or even a coupon code to redeem a box of cupcakes. It’s a small cost for your business but, the reward is huge!
— Everything is individual. There are partners who buy expensive traffic from the teaser networks. Their approval rate is very high — nearly 50-60%. Accordingly, we can give them 50% guarantee in case there are any technical malfunctions. Besides that, many affiliate programs provide payouts once a week. We let our partners withdraw their money every day, upon their request.
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
At the other end of the spectrum is the small merchant who is only willing or able to work with a handful of affiliates. In this case, the merchant and affiliate may come to an agreement and utilize a “low tech” solution to determine commissions earned (e.g., a custom referral path and an earnings statement powered by Google Analytics). This type of affiliate relationship will typically develop when there is a logical affiliate relationship between two parties, but the merchant isn’t interested in opening up the affiliate program to a wide range of partners via an affiliate network.
Good point about reviewing online courses before you promote them to protect your reputation. However, I would like to point out that the level of attention the course creator gives you (the endorser) and what they give to a random customer might be very different. There are so called marketing gurus out there who are extremely skilled at making false promises and not delivering on them. Once they have the endorsement of a few reputed marketers and some ‘lucky’ customers, they can easily get away with ripping other people off with hyped up money making guarantees. I have had a personal experience with this as a customer, but lets not mention names! The point is, when we are promoting someone, we need to do an in-depth due diligence. Only going through their course is not enough. It would be great if there was some kind of a course review site -something like tripadvisor. This is something that the industry really needs – something to make people accountable. A lot of people are losing faith in these online courses. I am staying away from promoting people unless I am very certain of their integrity.
What do you want to earn? Is this just a little bit of side income on your hobby blog or are you trying to replace your full time income? If you’re trying to go big then you’re going to want to focus on more high-quality products with big commissions. Maybe you will be building your site or blog around the specific product you want to promote, like a product review or comparison site.
On the other hand, the modestly-priced, regularly updated Super Affiliate Handbook is by far the most comprehensive on the subject of affiliate marketing, which explains why affiliate marketing professioanls, such as affiliate network and independent program managers as well as merchants with affiliate programs also have a copy of the Super Affiliate Handbook.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
Can you make money with affiliate marketing? The short answer is yes, affiliate programs can earn a extra money and even a full-time income from home. The long answer is a little more complicated. Like any home income venture, success comes not so much from what you choose to do to make money, but whether or not you do what needs to be done correctly and consistently.
Kathleen: Oh, that's neat. Yeah, one of the reasons I was really interested to talk with you, is that I haven't really spoken with anyone in depth about affiliate or referral marketing in this podcast. Which, when I started thinking about it, it was kind of surprising to me because what I'm focused on is inbound marketing, which is naturally attracting the right customers as opposed to going out and spamming them and trying to get in front of them.
Decide on the products you want to sell and choose an online distributor that offers affiliate accounts for those products. Amazon offers thousands of products ranging from books to computers. ClickBank acts as a distributor for thousands of products like e-books and online videos. Some manufacturers offer affiliate programs directly through their own websites. Other manufactures, like Dell, have affiliate programs through third-party services like Commission Junction.
If you are starting from scratch with a brand new product, you may have to guess at what the marketing cost per customer should be. For an established product, you can take historical data and arrive at acceptable marketing costs for each acquired customer. Either way the total cost of marketing involved in the acquisition of a single customer is the sum of all marketing dollars spent acquiring the customer.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.