Before we go in to these steps, it’s important to note that the start-up phase for lead generation rarely produces results overnight. Generating quality leads takes time – -a lot of time, actually. And, as you’ll see below, it also requires strategic planning and nurturing. The expression “slow and steady wins the race” definitely applies when it comes to quality lead generation. But it’s well worth the time and effort.
No matter how good your marketing skills are, you’ll make less money on a bad product than you will on a valuable one. Take the time to study the demand for a product before promoting it. Make sure to research the seller with care before teaming up. Your time is worth a lot, and you want to be sure you’re spending it on a product that is profitable and a seller you can believe in.
If you run a B2B blog, and you want to promote affiliate deals (but you don’t want to sell), check out RevResponse. This affiliate network will pay you to promote free resources to your readers. You’ll be paid between $1.50 and $20 per download. The value to the advertiser is that they will be able to connect with your audience. If you run a content marketing program, you can use this platform to reach audiences outside of your existing visitors.
This doesn’t mean you only sell one product. This means you build out a brand by selling varying yet adjacent products. Over time, your consumer network might consider you a go-to for which type of vacuum they should buy. Additionally, some industries pay more than others. Especially if the product is a harder sell, affiliates may get a higher cut than they would for a product in higher demand.
If you want to uncover more merchants who partner directly with affiliates, just keep your eyes open. When you see affiliate links, do a quick search to see if the related merchant runs their own program. (We came up with the list above by reviewing a few of the bigger affiliate marketing blogs and investigating the most prominent affiliate links on those sites.)
But before I get into that, we started off almost 20 years ago now, actually, as a full service web development firm, providing custom web based applications, custom web sites for a variety of different firms and different industries, different niches. That time, early 2000 and right at 2000, was really the boom where there was so many internet start ups left and right looking to get a website out, looking to get a web application out, so we really took advantage of that for several years developing a number of niche websites and custom web based applications.
Affiliate marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer. The two forms of marketing are differentiated, however, in how they drive sales, where affiliate marketing relies purely on financial motivations, while referral marketing relies more on trust and personal relationships.
There is serious competition in the affiliate marketing sphere. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created. Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.
In an ideal world, your affiliates would know immediately whether the lead they delivered was valid or not. Unfortunately, this isn’t always the case. Depending on your end goal for your lead, the process may take minutes or months to complete.For example, your goal may be to build an email database, which typically requires a lead to fill out a simple form. On the other hand, your goal might be to have the lead purchase a service, which may take months for the sale to close. Either way, transparently communicating with your affiliates about how often and when lead quality will be evaluated is crucial to growing a strong relationship with your partners.Also, be sure to set clear expectations with your partners defining what a quality lead looks like so they can send the highest quality lead volume your way.
You might think that super affiliates would not want to help each other, but this is not the case. In fact, super affiliates become super affiliates because they help each other. Jim and Sue will sell Bob’s e-book. Next month Bob and Jim will promote Sue’s software tool. The month after that Bob and Sue will peddle memberships in Jim’s online community. Go through the archives of different super affiliates’ blogs and sign-up for their email newsletters. Watch for who they sell for. Then, follow those people. Soon you will uncover the pattern of cooperation for yourself. Notice too that super affiliate clans tend to share an industry or niche. This ensures that no matter whose product or service they are selling, they will always be selling something that can interest their audience.