Arlen: Gotcha. I'm definitely check that out. Yeah, he's a great guy. He knows a lot, him and Neil Patel. So they have a great podcast, and then I'll also take a look at Neil Patel's blog. His blog, very thoughtful blog. He puts a lot into his posts. He used to post a lot more but he's kind of pulled back and focused more on the quality of the content, and yeah. I take a look at that. So those are two things.
As marketers or business owners, we’re always trying to stay ahead of the curve with the latest and greatest tactics and technology. But, sometimes, a strategy with great potential has been staring us in the face for years and we just haven’t given it the chance it deserves. That is the case with affiliate marketing. Sure, there are hundreds of blog posts out there with step-by-step guidelines on how to turn affiliate marketing into a profitable side-hustle business, but these guides are rarely geared toward business owners or marketers who are looking to make a difference at their organization. This post will be focused on exactly those people. We’ll dive into what affiliate marketing is, how it works, and where to start if it is something you are interested in pursuing.
Under most affiliate marketing arrangements, advertisers only pay for converted leads. There is basically no way they can lose money or get a negative ROI with this marketing method. Each new sale generated may have a thin margin after the affiliate payment is made, but it’s possible to structure in such a way that eliminates the possibility of a loss.
You may be wondering how we connected with this skincare affiliate program in the first place. Well, we use a tool called oDigger (which we built and own) to find new affiliate programs to work with. oDigger is an affiliate offer search engine and a simple search for “skincare” returns all the skincare related affiliate offers along with a link to sign up to each affiliate program.
But unfortunately, things are not that great. The Super Affiliate Network is structured in the same way many other low-quality online marketing training courses are. Like an MLM business. I am not saying SAN is an MLM type of business (it is not) but that their business model shares a few common characteristics with them. Full of overpriced products/levels you have to buy in advance if you want to promote them and earn a commission. It focuses more on promoting themselves and not so much about teaching you how to create a business in any niche you want.
Their email campaign looks really good. The design has everything you want – fresh colors and clear design, a clear objective and minimalistic copy. They are doing a great job of keeping their emails very pointed with a clear CTA. In every letter, you will get guides to different cities. Like recently it was about Barcelona with its secret beaches and local places.
The Super Affiliate Network is a global community of Entrepreneurs scattered across the entire world with one common goal: to make a difference, do what they love, and live a lifestyle of abundance and freedom. Founded by an entrepreneur with a passion for teaching others, being self-made, and helping people understand their TRUE potential, we provide laser targeted education, a second to none community and family-like atmosphere and direct mentorship programs for anyone who resonates with our vision and is ready to step into their true potential.
SellHealth — SellHealth is a health affiliate network. It’s free for affiliates to join, should their applications be accepted. All of SellHealth’s sales are made through company-owned websites, meaning affiliates don’t need to facilitate sales on their own sites. This eliminates the possibility of error and increases consumer trust, as they are sent to a legitimate brand site to complete their purchases.
Good point about reviewing online courses before you promote them to protect your reputation. However, I would like to point out that the level of attention the course creator gives you (the endorser) and what they give to a random customer might be very different. There are so called marketing gurus out there who are extremely skilled at making false promises and not delivering on them. Once they have the endorsement of a few reputed marketers and some ‘lucky’ customers, they can easily get away with ripping other people off with hyped up money making guarantees. I have had a personal experience with this as a customer, but lets not mention names! The point is, when we are promoting someone, we need to do an in-depth due diligence. Only going through their course is not enough. It would be great if there was some kind of a course review site -something like tripadvisor. This is something that the industry really needs – something to make people accountable. A lot of people are losing faith in these online courses. I am staying away from promoting people unless I am very certain of their integrity.