One thing that I'm pretty religious about listening to is another podcast, actually. It is called Marketing School. It is a podcast from Neil Patel and Eric Siu. For those people that aren't familiar with them, they are some top SEO experts. Neil Patel has been around for a while. He started his own agency. He worked for different companies for a while.
This is a perfect guide for any beginner to the world of email marketing. It can often be super confusing when you are new to email marketing and you may not be aware of how to go about things. This article is great as it talks about the various factors that can make email marketing campaigns a true success. I agree with every single point that has been mentioned above. I especially agree with personalizing emails as this can totally grab the attention of any reader. Thanks for this post!
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Affiliate networks offer you access to multiple (and by multiple, we mean hundreds if not thousands) of individual affiliate programs. They basically work by simplifying the signup process - instead of applying to become an affiliate for a each product you want to promote, you simply apply to join the network and instantly have access to hundreds of different affiliate offers.
Of course, promoting SAN is optional but that is what almost every member does. After all, when you join a high-ticket membership program your primary objective is to sell their courses. Because that is how you can earn a lot of money. And their training focuses on how to drive traffic to your capture pages, attract leads and not so much about how to become an authority in your niche or how to find and sell products in any market you want.
Building trust with your audience is paramount in affiliate marketing, and the quickest way to lose trust is to recommend products either you haven’t used before or that aren’t a good fit for your audience. Also make sure you never tell anyone to directly buy a product, you are simply recommending the product. The more helpful you are and the more you make quality recommendations, the more likely your web visitors will come back for your expertise.
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:
On the other hand, the modestly-priced, regularly updated Super Affiliate Handbook is by far the most comprehensive on the subject of affiliate marketing, which explains why affiliate marketing professioanls, such as affiliate network and independent program managers as well as merchants with affiliate programs also have a copy of the Super Affiliate Handbook.
So with e-commerce shopping carts, that's easy to do, but for service-based businesses, like I said like your company or a regular service company, let's say like a roofing company or a plumbing company. They truly do thrive on referrals, and word of mouth, because let's say you get your roof done and the roofer does a great job, your friends, your neighbors are obviously going to see that you just a new roof. So of course they're going to ask you, "Okay, who did your roof? How much did you pay?"
Write great subject lines. David Ogilvy once said that 80 cents of your dollar should be spent on writing headlines. With emails, the subject line is just as important. If it doesn’t catch your attention, you won’t open it. So, spend the majority of your time writing and polishing your subject line. A great email subject line entices curiosity about the content of the email. It’s also personal, and highly relevant to the recipient. To learn more about how to write amazing subject lines, we have an entire blog post on the topic: 30 Successful Bloggers Share Their Best Converting Email Subject Line.
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.