The problem with affiliate marketing, like many other home business options, are the so-called gurus and get-rich-quick programs that suggest affiliate marketing can be done fast and with little effort. Odds are you've read claims of affiliate marketing programs that say you can make hundreds of thousands of dollars a month doing almost nothing ("Three clicks to rich!"). Or, they suggest you can set up your affiliate site, and then forget it, except to check your bank deposits.
PPC advertising on popular search engines is another option that can help drum up some traffic to your website. There are a few rules when it comes to PPC, such as, you always need to have your own website to direct the traffic to and your website can’t just act as a ‘bridge page’ to the advertisers website. Think about using PPC to get more people to your website and then capture those visitors via email subscriptions or other methods, to market to later.
Part of the affiliate marketing game involves picking out merchant partners and products to promote. If you’re promoting a crap product, you can probably send some traffic through the affiliate link by doing a good job of marketing it to your audience. But once they get to the merchant site and are disappointed in what they see, they’re probably going to abandon.
Let’s start with the first scenario above. Suppose an affiliate is generating $100,000 in monthly revenue for a merchant, and getting $25,000 in monthly commissions. In this case, the network between the two may be taking $10,000 a month for its part in the process. In this case, the merchant may attempt to go around the network and set up a direct relationship with the affiliate–perhaps with a 30% commission.
Constant consultations provided by our account managers help us achieve all of the above mentioned. The majority of them are the residents of the country where the products are provided. So, for example, if you are doing business in Italy, you will get a full information about all possible communication channels in this geo, and up to different slangs and mentallity in this region.
But to go back and answer your question as far as typical ROI, I would just say roughly if a business implements a referral program, you've got to keep in mind that typically you're not paying these affiliates any upfront fee. You just paying a percentage commission for a referred transaction, whether it's a dollar amount, whether it's a percentage of their order total.
The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media. Just posting something doesn't mean that everyone you want to see your message will see it. Your post might not even show up in your targets' social media streams. However, an email will sit in the inbox until it's read (or deleted).
If you are a marketer or a business owner who is thinking about ways to drive traffic to your business, it’s time to consider whether affiliate marketing would be a fit for you. Whether you are an IT company in Los Angeles serving small and medium businesses or a massive company like Amazon serving customers worldwide, the first question you should ask yourself is, are there websites out there that have audiences who would more likely than not have interest in your products or services? If the answer to this question is yes, the next question you need to ask is, are you interested in the pay-per-lead or pay-per-conversion model? Using the example of the IT company in Los Angeles, this company would opt for the pay-per-lead model since they are not selling anything online and are instead looking for leads. Once this is determined, find a reputable affiliate network of your choice and join the network. I highly recommend joining a more well-known network, since they have a larger network of existing affiliates who they can reach and introduce to your new merchant offer.
Use it as a lead magnet/free mini-course. You can also use an autoresponder as a lead magnet to attract new subscribers to your email list. This is commonly done in the form of a free “mini-course”, or a free “challenge”, which promises to deliver a series of emails containing lessons (or other valuable information) over the course of several days or weeks. There is a high perceived value with a mini-course or a challenge like this, which makes it a very effective lead magnet.
You can start gaining people, especially the ones who have a lot of followers or friends over the social media platforms. Even you can have them share your content and once you get your share of profits, you can share the same with these sub-marketers. A lot of people follow this method. It usually works for the people who don’t have a proper awareness on how the affiliate marketing works.
The best email marketing automation tools depend on your budget and email campaign goals. Here are some to consider. MailChimp offers a free plan for up to 2000 subscribers, so it’s a popular email marketing service to start with. Alternatives to MailChimp include Constant Contact and Aweber. If you need to include more features, try an email marketing software such as Hubspot or Infusionsoft, which many larger and small businesses use. Whichever you choose, you can easily hire an email campaign marketer to help you set up your personalized email address and create an email newsletter template.
Demand for these insights and the flexibility to use them will soon become the expectation rather than the exception. What’s more is that these critical tools will ultimately help further allocate marketing budgets towards truly incremental partners. Without them, brands will be hamstrung and will struggle to fully leverage the potential of the affiliate marketing model.
And you don't want them to forget about you. That's the main thing. As I mentioned earlier, everybody is split doing a million things. So you've got to remind them, because maybe they just forgot they're an affiliate. Maybe they're saying, "Okay, that's right, I forgot. I can get on the ball. I've got some friends that could utilize this product or service."
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.