There are better ways to make money online that won’t cost you an arm and a leg. So, despite the fact that the owner is a successful online marketer the training is incomplete. I doubt you will earn any money if you only buy the Basic Membership. There are other legit online training centers that are not only cheaper but also provide better training.
It is pretty simple. Because the coaches can make money from you. So, they are not really there to help you create a successful business but to convince you to upgrade. If your coach can earn a commission every time you buy a product or join the next membership then that is exactly what they are going to do. Their success (and their profits) doesn’t depend on your success. It depends on you buying the products they sell.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.