If you’ve found that leveraging the affiliate model for lead generation initiatives can be rather tricky, rest assured that you are not alone. Establishing and managing a successful lead generation campaign is quite nuanced. However, there are steps you can take to ensure your campaign gets off to a successful start and delivers a steady stream of quality leads.
“Think of this as the way you promote advertisers on your site, or your general business model. Advertisers may view, sort, and download publishers by their classification,” reads its website. “In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. The most important thing to remember is that you are an advertiser if you are ready to pay other people to help you sell and promote your business.”
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
SAN is usually promoted as a done for you system where most of the things are automated and all you have to do is put them together and create a profitable sales funnel. And that you can, of course, develop a six-figure affiliate marketing business. I want to be clear about that. The only way to do that with SAN is if you are already earning 6 figures. It is not just the training that will cost you a small fortune. Their training will primarily teach how to generate traffic using paid methods. And that means you will have to spend more money. So, you must have an extra budget for that too.
Consumers are your customers. They are the ones who see the affiliate link/form and then complete the action (click, submit, etc.). It is important to really understand the mindset of these people. For Affiliate Marketing, this is especially important, as how you portray these users will dictate much of your decision making around design of your affiliate system. If you glaze over this step, your program (and marketing as a whole) will likely be ineffective!
Bonuses: Some merchants will offer bonuses for reaching certain sales thresholds, creating another opportunity to generate revenue for major affiliates. For example, a company may offer a $500 bonus to affiliates that generate $25,000 in sales in any given month. While only a very small percentage of affiliates will ever hit this target, it can translate to a higher effective commission rate (the extra $500 on $25,000 in sales is effectively an additional 2% commission). Here’s an example of a bonus commission offer (in this case, $625 for hitting the $25,000 mark and $1,250 for generating $50,000 in monthly sales):
For those wanting to implement video or gamification, you should first consider your audience. Dive deeply into the user data of your emails and website, looking for what is important to your fans. From there, leverage the skills of your team, or search for creators who can help build top-tier content for your business. Then, implement, adapt and learn. As with all marketing initiatives, you might not get it right 100% of the time, but you should take the lessons learned and apply them quickly.
While any “regular” job requires you to be at work to make money, affiliate marketing offers you the ability to make money while you sleep. By investing an initial amount of time into a campaign, you will see continuous returns on that time as consumers purchase the product over the following days and weeks. You receive money for your work long after you’ve finished it. Even when you’re not in front of your computer, your marketing skills will be earning you a steady flow of income.
You need to invest significant time in learning how to empathize with these affiliates and figure out their own personal goals and aspirations. Do they want to grow their blog? How can you help them do that…while still promoting your brand and increasing your own ROI? These are tough questions to answer — but so long as you approach the problem with this mentality, you will all be better off.
When you recommend a user to any product (usually membership program or products which require recurring monthly payment), you earn a fixed commission when a referred user pays his next bill. Some of the companies offer a recurring commission for a fixed time (Let’s say one year) & many companies offer the same for a lifetime. It all depends upon company marketing policies.
This doesn’t mean you only sell one product. This means you build out a brand by selling varying yet adjacent products. Over time, your consumer network might consider you a go-to for which type of vacuum they should buy. Additionally, some industries pay more than others. Especially if the product is a harder sell, affiliates may get a higher cut than they would for a product in higher demand.
The first step of email marketing is building your email contact list. Here’s one way. Once you have a list of people to communicate to, you can get started sending emails to specific segments. If your contact database is housed in the same platform as your email marketing system through an all-in-one platform like Ontraport, this process is simple and streamlined. You’ll plan which types of emails you want to send to each segment at each stage of your customer lifecycle. You can then write and design your emails within your email marketing system — you can even use pre-designed email templates to get started faster. You can then schedule when each email will go out, and set rules to dictate what happens based on email opens or other actions. We recommend using a visual campaign builder like this so you can get a full-picture view of your email funnel.
Overpriced. The Basic Membership is not expensive, but if you want to earn big commissions you will have to spend thousands of dollars buying the rest of their products or at least the Pro Membership. Although the training is good, it only focuses on a couple of marketing strategies. SAN is not a cheap program and no one can guarantee your success.