Affiliate marketing can give a merchant access to an army of virtual salespeople, but many affiliates generate few, if any, actual results. A super affiliate might account for more results than hundreds or thousands of smaller affiliates combined. Partnering with a super affiliate allows affiliate managers to spend less time on administrative duties and more time on generating results.
So you want to really establish a solid relationship with people that are going to referring you business because you could just be guessing. You could be pulling incentives out of a hat and just kind of guessing as to what's going to excite someone, but 30%, even though that may sound good on a commission, that may not excite one of your affiliates.
Affiliate marketing is very appealing to some publishers as well, because it can allow them to make considerably more money than they would under an alternative monetization strategy. Though the specifics of payout arrangements can vary a bit, in general affiliate payments will be significantly larger than the revenue generated from a click under a CPC pricing arrangement (or the effective CPC under a CPM arrangement). For high margin products such as e-books, for which there are no material costs, affiliate margins can be as 50% of the total purchase price. So it’s not unheard of for affiliates to generate $100 or much more from each referral.
8. Most super affiliate, make the vast majority of their money from the big competitive niches, and not from the smaller, less competitive niches. Super affiliates are not afraid of competition, whereas many struggling affiliates are. Super affiliates realize that to make big money, you have to go where the big money is. I’ll clarify this by saying that small niches are good to sink your teeth into early on and to make some sales, but in the long run, to make 7 figures or more online, you need to get good at marketing in one of the major niches where billions of dollars are being spent (e.g., diet/fitness, make money online, dating/relationships niches, self-help, security software, etc.).