Sending the same email to your entire list is not going to have great results, just like posting the same message to all your social media channels isn’t the most effective practice. Ideally, the content should be tailored and segmented based on where your users are in the sales funnel, how they’ve engaged with your company, and the preferences they select on your email signup forms. Mailgun’s email marketing software includes a number of recipient variables that you can integrate into your email templates to achieve a highly personalized experience for your recipients.
But this “old school” method of making money online is still going strong because of all the benefits it offers to small-scale, solo internet entrepreneurs. And it’s an especially powerful business model to those without much experience doing business online. Many successful online business owners make their first dollar online with affiliate marketing.
We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign.

Chances are high that you click on an affiliate marketing link multiple times each week without even knowing it. If you’ve ever browsed one of your favorite websites and they referenced other products, there’s a good chance that they have an affiliate agreement with a merchant. To help make things a bit more clear, here’s a screenshot from 9To5Toys, a blog for tech geeks like me that shows the latest deals on gadgets and electronics.

An important step is to get out and talk to prospective publishers and business partners. Do they participate in affiliate programs already? What has the yield been in terms of performance? What are the typical revshares that ad networks are taking? What are typical conversion rates? What would be the incentive for publishers and business partners to promote your products and services?

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But, due to their high open rates (51.3% compared to 36.6% for email newsletters), transactional emails are an opportunity to introduce or extend the email relationship with customers or subscribers; to anticipate and answer questions; or to cross-sell or up-sell products or services.[4]


For example, automated sales emails that are made to look like genuine emails might be useful once or twice, but as a regular occurrence, they will likely be seen as cheap and inauthentic. Moreover, these types of emails are borderline illegal in Canada due to Canada’s Anti-Spam Legislation (CASL), which states that it is a violation to send an email (or other electronic communications) to a person unless they have consented to receive it. And automated sales emails may potentially be in violation, as the person who sent an email and the person it was sent on behalf of must be disclosed. Furthermore, the European Union’s General Data Protection Regulation (GDPR) enacted its own standards in 2018 that impact email marketing.

Good point about reviewing online courses before you promote them to protect your reputation. However, I would like to point out that the level of attention the course creator gives you (the endorser) and what they give to a random customer might be very different. There are so called marketing gurus out there who are extremely skilled at making false promises and not delivering on them. Once they have the endorsement of a few reputed marketers and some ‘lucky’ customers, they can easily get away with ripping other people off with hyped up money making guarantees. I have had a personal experience with this as a customer, but lets not mention names! The point is, when we are promoting someone, we need to do an in-depth due diligence. Only going through their course is not enough. It would be great if there was some kind of a course review site -something like tripadvisor. This is something that the industry really needs – something to make people accountable. A lot of people are losing faith in these online courses. I am staying away from promoting people unless I am very certain of their integrity.

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