Always have a talk with your team before starting any of the project or a campaign. Talk in details about the results, goals and the metrics and the way to approach it. This is one of the important strategies. Generating the leads and the challenge is when you have met to target and that a particular lead needs. Rather than having some random leads to fill up the position in commission it becomes more important to check whether that lead is helping you out in reaching your goal.
— It is a human factor. All affiliates and partners work from home. We don’t communicate in te style like «Where are the orders actually?», we quickly respond to messages. Our partners understand that they are important. They don’t even want to move anywhere else because they feel comfortable working with us. I give my personal number to everyone and I try to stay always connected. Regarding the trainings of the newbies, even if someone didn’t pass the first stage, it is most likely he will study for another month and them come back to us. It doesn’t happen the way that if someone didn’t pass the moderation, no one will write him again.
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Based on the internal statistics of TerraLeads, we can see that contextual advertising plays a significant role and continues to grow strongly for all traffic coming from Europe. However, many media buyers face the challenge of "locking their account". Our partner Dobroslav has agreed to open his own secrets, how to pass the moderation process in Google Adwords.
Decide on the products you want to sell and choose an online distributor that offers affiliate accounts for those products. Amazon offers thousands of products ranging from books to computers. ClickBank acts as a distributor for thousands of products like e-books and online videos. Some manufacturers offer affiliate programs directly through their own websites. Other manufactures, like Dell, have affiliate programs through third-party services like Commission Junction.
An important step is to get out and talk to prospective publishers and business partners. Do they participate in affiliate programs already? What has the yield been in terms of performance? What are the typical revshares that ad networks are taking? What are typical conversion rates? What would be the incentive for publishers and business partners to promote your products and services?

I place emphasis on the “interested” aspect, as you may end up sticking with this topic for an extended period of time. As we’ve said previously, successful affiliate marketers are more likely to receive opportunities to sell other products in the future. In the same way you don’t want to build up a resume full of jobs you hate, don’t sell products for an industry that means nothing to you.
I think of marketing as a game of darts. You aim your best but if it does not hit the bullseye you get to throw again (until you run out of darts). In marketing, you have a set of assumptions that you are trying to test. Your darts are your strategies/channels. You build experiments to see how well these strategies perform and you get to keep iterating until you run out of $$$.
Under most affiliate marketing arrangements, advertisers only pay for converted leads. There is basically no way they can lose money or get a negative ROI with this marketing method. Each new sale generated may have a thin margin after the affiliate payment is made, but it’s possible to structure in such a way that eliminates the possibility of a loss.
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