A published author and professional speaker, David Weedmark has advised businesses and governments on technology, media and marketing for more than 20 years. He has taught computer science at Algonquin College, has started three successful businesses, and has written hundreds of articles for newspapers and magazines throughout Canada and the United States.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
Technically speaking, a super affiliate is someone who creates a significant amount of profits from the sales they make for the products or services they represent. A super affiliate makes a healthy living from their online affiliate business alone – while a standard every day affiliate usually needs to supplement their affiliate income with, gasp – a full time job!
Online advertising started to take shape – Cost Per Mille (CPM) models and paid placements were important components of the marketing mix, but difficult to measure. An emphasis on quality traffic and conversion helped transition marketers from buying impressions and site visitors, to paying exclusively for traffic that resulted in a sale and affiliate marketing lead the charge.
The first thing that you want to do is to perform an affiliate program competitive analysis to research and find out what your direct competitors are offering. This is important as affiliates will compare you against others in your industry and may opt to promote someone else if their payouts are higher. You do want your competitive payouts to stand out.
This may have sparked your interest, but it may also sound really complicated. You might be wondering how these magical affiliate links get created or who handles the payouts when an affiliate earns commission. There are companies out there, such as CJ Affiliate by Conversant or LinkConnector, that serve as affiliate networks. The merchant can post their offers in the network (for example: what they are willing to pay per conversion), and that merchant uploads graphic assets and other links that the affiliate can simply embed into their website on sidebars, blog posts, text links, and so on.
Once you join a network as a merchant, you will post your offer, and affiliates can begin requesting access to join your program. You can set your preferred settings so that you review all applications, or you can choose auto-accept. In the beginning phases of your affiliate marketing campaign, I recommend reviewing all applications so that you have more control over where your brand is being promoted. If you’ve posted your offer and have not found much success using the network’s existing membership base, this is where your expertise of your industry comes into play. Going back to the IT company example: Maybe they frequently work with restaurants in the area. They could let the restaurant know about this new opportunity, and the restaurant could join the affiliate network as an affiliate. Once joined, the restaurant could simply add a link on their website and they’d be off and running! As another idea, maybe that IT company buys all of their office furniture from a local furniture store. Chances are high that the local shop also has customers who would be in need of IT services, so why not ask that local furniture store if they’d be interested in exploring another revenue stream? As long as it makes sense for both parties, there’s a conversation worth having.
For sites looking to monetize their existing traffic through affiliate marketing, a major determinant of success is picking the right offers to run. The difference in earnings from a bad offer and a good one can be enormous. Unfortunately, finding the “right” offer isn’t exactly easy; if you’re using an affiliate marketing network such as Commission Junction (now part of Conversant), SharesASale, or LinkShare, you will have literally thousands of affiliate offers available to you.
In 2004, Murphy launched an affiliate marketing program on the ShareASale platform with the goal of developing a diversified revenue stream for her business. At the time, the majority of her web traffic was coming in through search engines. As of 2012, the company still relies on search engines, but they have developed additional (healthy) revenue streams.
If you are looking to make some money and gain real knowledge that can prove to be beneficial in the long run, Digital Altitude is one forum that you can rely on. The company does not have anything to hide. The website offers clear details on all the services being offered and this hints that the company is not another scam that would waste your time and hard-earned money. If you check out the user reviews, you will realize that they are happy availing the services being offered by the company and they are also utilizing the knowledge for making some income over the web.