But just one category continues to perform well year after year: email marketing. The reason is clear: For ten years in a row, email generates the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth.
But establishing direct affiliate marketing relationships is extremely challenging for a number of reasons, which we’ll get into below. While there are certain instances when a direct relationship makes sense, most affiliates will be better off accepting that networks are part of the equation and focusing on finding the right merchants and maximizing referrals.
I frequently see people join a network, see no immediate results and traction, and let the campaign fall by the wayside. Remember: No one knows your business as well as you do, so leverage your knowledge and think outside of the box for who may be a great fit as an affiliate. They don’t have to be a massive company with millions of followers on social media. They just have to have a decent following, an engaged audience, and a potential interest in or need for your product or services.
A published author and professional speaker, David Weedmark has advised businesses and governments on technology, media and marketing for more than 20 years. He has taught computer science at Algonquin College, has started three successful businesses, and has written hundreds of articles for newspapers and magazines throughout Canada and the United States.