Typically, the way that the software works is businesses would use our technology, or our software to provide their customers with a unique link that the customer or an affiliate can use to promote the business across various channels, whether it's email, whether it's social media, and then when that customer or the affiliate sends a successful sale or conversion, our technology tracks and rewards that particular customer or affiliate.
The marketing world and its strategies are constantly changing and evolving as time progresses. The techniques that worked in the past are no longer relevant or making the cut. Digital marketing is the latest and greatest way to take your company to the next level and ensure your product or service is sold.The digital age and social media boom and influx in recent years have a lot of influence on the way the online market is currently. Social media and having a presence online is a way to stay current and to sell the product or service for your company. A new avenue and fresh approach many companies and businesses have taken are using affiliate links.
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
Emails triggered by milestones, like anniversaries and birthdays, are fun to get -- who doesn't like to celebrate a special occasion? The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. Plus, the timeframe can be modified based on the business model.