Once you have a large enough email list made-up of quality addresses you can demonstrate your value to the super affiliate clan of your choice. When a clan member launches a product there will be a period of aggressive promotion from all of the clan. This happens because all of the clan members are selling within an exclusive period when only they get commissions. After the initial launch, but usually while the product is still new, its creator will open up sales to any affiliate. That’s when you sign-up and sell the product to your own email list and to your blog readers. Sell hard. If you make enough sales the product creator will likely notice, even if he or she doesn’t contact you directly. This is the time to reach out. Contact the clan member and strike-up a conversation. In person is best so try to arrange a meeting at a conference you will both attend or just fly to wherever the super affiliate lives. If you must, email can work too, but it’s not as personal. Show the super affiliate clan member your own product and describe your launch plans, your own email list and the commissions you plan to offer during your exclusive period for select affiliates. Invite him or her to become a select affiliate, ask for advice and ask if there are other important affiliate sellers who will be interested in your upcoming product.
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.
It’s important to know where your traffic is coming from and the demographics of your audience. This will allow you to customize your messaging so that you can provide the best affiliate product recommendations. You shouldn’t just focus on the vertical you’re in, but on the traffic sources and audience that’s visiting your site. Traffic sources may include organic, paid, social media, referral, display, email, or direct traffic. You can view traffic source data in Google Analytics to view things such as time on page, bounce rate, geo location, age, gender, time of day, devices (mobile vs. desktop), and more so that you can focus your effort on the highest converting traffic. This analytics data is crucial to making informed decisions, increasing your conversion rates, and making more affiliate sales.
Awin has expert account management teams dedicated to each market who are immersed in the local industry and can provide unparallelled insights, support and recommendations to grow and mature an affiliate program on the Awin network. Our global and local account management team services, collaborates and cordinates campaigns across multiple markets with a holistic view across the affiliate industry.
Take the email below from Paperless Post, for example. I love the header of this email: It provides a clear CTA that includes a sense of urgency. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? Did I buy Mom a card?" Below this copy, the simple grid design is both easy to scan and quite visually appealing. Each card picture is a CTA in and of itself -- click on any one of them, and you'll be taken to a purchase page.